Repetition...

 I Often hear people say, "That didn’t work for me! I tried that once." However, attempting something once or twice ineffectively doesn’t establish your business as a priority! This is why large Fortune 500 companies invest millions in print advertising. They understand the value of being seen repeatedly and how essential repetition is in attracting customers. While you might not have millions to spend, it's crucial to utilize your resources to ensure your brand is visible as often as possible. Get your message directly in their mailbox and avoid being just another random choice on a grocery rack!

Let me share a quick example. In a small town where I once lived, there were four dentists. One of them excelled at marketing and advertising. His business ad appeared in various local publications weekly throughout the year. The ads were not extravagant but rather simple, clean, and relevant, often gracing the front page.

When it came time for my annual cleaning and exam, what did I instinctively do? You guessed it! After seeing his ads week after week, I called his office and learned I had to wait two weeks for an appointment. This illustrates how effective simple print advertising can be in keeping a business top of mind!

About a month later, while working on a campaign for a local paper, I visited the other dental offices in town. None of them were part of the campaign, but out of curiosity, I asked about their appointment wait times. One office told me I could get an appointment the very next day! This is a true story!

I don’t believe the advertised dentist was necessarily better; he simply recognized the power of print advertising!

Key points about the power of print media: Print is very alive!

• Tangibility:

  Unlike digital content, print materials can be held, touched, and physically interacted with, creating a more sensory experience and enhancing engagement. 

• Credibility and Trust:

  Print media is often seen as a reliable source of information due to rigorous editorial processes and established reputations of publications, leading to higher perceived trust compared to online content. 

• Brand Recall and Recognition:

  Print ads can leave a lasting impression on readers, resulting in better brand recall and recognition compared to fleeting digital, billboard, and radio ads. If you can only choose one, PRINT IT!

• Targeted Reach:

  By selecting niche publications, print advertising can effectively reach specific demographics or industries with high relevance. Get it where it needs to be seen!

• Longevity:

  Print materials can be kept and revisited multiple times, unlike digital content that is easily scrolled past or deleted. Remember print can hang out in your home for weeks.

• Reduced Digital Noise:

  In a world saturated with online information, print can stand out and capture attention due to its long-term physical presence in your home. 

Call me today and let's get you seen!