I embarked on my journey in advertising around 12 years ago, initially establishing my own business before transitioning to work with local newspapers. After some time, I decided to leave one of those papers to launch my own marketing and advertising publication. I was confident that I could deliver services more cost-effectively, provide better distribution for my advertisers, and ensure their ads reached the right audience in their homes. My goal was to promote your name, products, and services while minimizing advertising costs and maximizing outreach to thousands of the right individuals.

 

The key to achieving this was through Target/Direct Marketing, which delivers materials straight to mailboxes at no expense to the recipients. There are no costly subscriptions involved! People don’t have to rely on picking up free papers from stores or laundromats, hoping to find you, nor do they need to spend excessive time searching online. Instead, they’re already familiar with your business and services, having seen them consistently over months. When they think of your industry, you are the first name that comes to mind! This approach effectively reduces costs for you, the advertiser. The publication takes the form of a small, convenient, full-color paper featuring engaging and relevant ads tailored for today’s market.

 

I know a dentist whose schedule is so full that appointments are booked weeks in advance, while others in the area can accommodate clients within days. It’s not necessarily that he’s a superior dentist, but he recognizes the significance of marketing!

 

Target Marketing is effective! When executed correctly, you won’t regret it! Being the first name that “comes to mind” makes you their preferred choice. Customers appreciate your consistent efforts to connect with them, which fosters trust!

 

To clarify, I am not merely selling you an ad in a newspaper or magazine that may end up collecting dust on a counter or rack. I am guiding you in developing a sustainable marketing strategy. By utilizing targeted demographic research, we effectively identify your customer base and create relevant ads tailored for today’s market, delivering them directly to mailboxes. Additionally, we enhance your visibility online by linking your media platforms on our website, which attracts up to 9,000 visitors monthly, encouraging them to shop for you online.